Helenium autumnale, commonly known as Hayday Red Helenium or Sneezeweed, is a vibrant perennial admired for its striking red blooms and robust growth habit. This variety features daisy-like flowers with rich red petals surrounding a prominent yellow and brown cone, blooming from mid-summer to fall. The flowers are set against dark green, lance-shaped leaves. Thriving in full sun and well-drained, moist soil, Hayday Red Helenium is ideal for garden beds, borders, and wildflower gardens. With its intense color, extended blooming period, and easy-care nature, Helenium autumnale 'Hayday Red' adds a touch of fiery beauty and lively charm to any garden setting.